WHAT COMES AFTER WORLDS: REFLECTIONS OF A TECH JUDGE (3/3)
What the World Barista Championship taught Jaimee Noh even after the competitions came to an end. The World Stage was not the finish line. It was a milestone. After serving...
FELIX'S BLOG
INSIDE THE WORLD STAGE 2025: A TECH JUDGE’S PERSPECTIVE (2/3)
Personal Reflections from the First Canadian World Tech Judge The World Barista Championship is a stage most coffee lovers only see through videos or photos. For Jaimee Noh, 2025 was...
TEN YEARS TO THE WORLD STAGE: THE MAKING OF A WBC TECH JUDGE (1/3)
How Jaimee Noh became Canada’s first World Barista Championship Tech Judge As the 2026 SCA Brewer’s Cup approaches this Friday, we wanted to look back before we look ahead. Late...
SWISS WATER® DECAF EXPLAINED: SPECIALTY COFFEE, MINUS THE CAFFEINE
The gentle process that removes caffeine without compromising flavour, aroma, or origin. Decaf coffee should never mean giving up quality, intention, or precision. The Swiss Water® Process is a chemical-free,...
MOUNTAIN WATER DECAF EXPLAINED: NATURE'S APPROACH TO REMOVING CAFFEINE
How pure glacier water gently extracts caffeine while preserving coffee integrity. Decaffeination does not have to involve chemicals or harsh processing. The Mountain Water Process is a natural, water-based method...
SUGARCANE DECAF EXPLAINED: UNLOCKING ETHYL ACETATE (E.A.) COFFEE
Your guide to Ethyl Acetate (E.A.) decaffeination, the natural process that keeps your coffee specialty-grade. The world of coffee is full of complex science, and the most confusing topic for...
THE POWER OF LEARNING: LIFESTYLE LAB
How I teamed up with an engineering wizard to help every home brewer master specialty coffee. My Golden Question: Bridging Expertise with Home Brewing Although my paws are usually busy...
THE POWER OF NATURE: ARC’TERYX
How I teamed up with a mountain expert to leave the lab, climb the mountain, and prove that specialty coffee belongs everywhere. My Mountain Calling: Finding a Kindred Spirit in the Wild...
THE POWER OF PURPOSE: BEAN VOYAGE
How I met a true superpower and why my heart (and my coffee) is committed to empowering women coffee producers in Central America My Best Discovery Yet: Finding the Superpower...